Cookie Policy

Last Updated: April 7, 2026

1. Introduction

Welcome to Pizza Luce ("we," "us," or "our"). We are committed to being transparent about the technologies we use on our website, lucespizza.digital. This Cookie Policy explains what cookies are, how we use them, what types of cookies we deploy, and how you can control or manage your cookie preferences.

This policy applies to all visitors and users of our website and should be read in conjunction with our Privacy Policy and Terms of Service. If you have any questions or concerns about our use of cookies, please contact us using the details provided at the end of this document.

We operate in the United States and comply with applicable federal and state regulations, including the Federal Trade Commission (FTC) Act, the California Consumer Privacy Act (CCPA), and the California Privacy Rights Act (CPRA) where applicable.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-connected device when you visit a website. They are widely used by website owners to make websites work efficiently, improve user experiences, and provide reporting information.

Cookies are created by the web server that hosts the website you are visiting and are delivered to your browser. Your browser stores cookies and sends them back to the originating server on your next visit. This allows the website to recognize your device and remember information about your visit, such as your preferred language, login status, or items in your shopping cart.

Cookies set by the website owner (in this case, Pizza Luce) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

2.1 How Do Cookies Work?

When you visit lucespizza.digital, our server sends a cookie to your browser. Your browser stores the cookie in a designated file on your device. Each time you revisit our website, your browser retrieves the stored cookie and sends it back to our server. This process allows us to recognize you as a returning visitor and provide a more personalized and seamless experience.

Cookies can be either session cookies or persistent cookies:

  • Session Cookies: These are temporary cookies that are deleted from your device when you close your browser. They help maintain your session as you navigate through the website.
  • Persistent Cookies: These cookies remain on your device for a set period of time or until you manually delete them. They help us remember your preferences and settings for future visits.

3. Types of Cookies We Use

Pizza Luce uses the following categories of cookies on our website:

3.1 Strictly Necessary / Essential Cookies

These cookies are required for the website to function properly. They enable core features such as security, network management, accessibility, and account authentication. Without these cookies, the website cannot function properly, and services you have requested cannot be provided. You cannot opt out of these cookies as they are essential to the operation of our website.

Examples of what essential cookies do on our website:

  • Maintain your session while you navigate through different pages
  • Remember items you have added to your online order or cart
  • Ensure the security of your account and transactions
  • Enable load balancing to ensure the website runs smoothly

3.2 Analytics and Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often, how long visitors spend on each page, and whether visitors encounter any error messages. The data collected is aggregated and anonymous — it does not identify individual visitors. We use this information to improve the performance and usability of our website.

We use Google Analytics to collect and analyze this data. Google Analytics is a web analytics service provided by Google LLC. The information generated by these cookies about your use of our website is transmitted to and stored by Google on servers in the United States.

3.3 Functional Cookies

Functional cookies allow the website to remember choices you make and provide enhanced, more personalized features. For example, these cookies may be used to remember your location, preferred language, or dietary preferences so that we can tailor content and promotions to your interests. The information these cookies collect may be anonymized and cannot track your browsing activity on other websites.

3.4 Advertising and Targeting Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers.

We use Google Ads and may also use Meta (Facebook) Pixel to track conversions and serve targeted advertisements to people who have previously visited our website.

4. Specific Cookies Used on lucespizza.digital

The table below provides detailed information about the specific cookies used on our website, including their name, purpose, type, and duration:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users and track sessions across pages. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. This cookie stores and updates a unique value for each page visited. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rates and limit the collection of data on high-traffic websites. Helps manage the frequency of requests to Google Analytics servers. Analytics 1 minute
_gcl_au Google Ads Used by Google Ads to store and track conversions. This cookie measures ad click and conversion events, helping us understand the effectiveness of our advertising campaigns. Advertising 90 days
_fbp Meta (Facebook) Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Tracks user behavior and ad conversions across Facebook and partner websites. Advertising 90 days
_fbc Meta (Facebook) Stores the ad click information that brought the user to the website. Used to measure ad performance and conversion attribution for Facebook campaigns. Advertising 90 days
PHPSESSID Pizza Luce (First-Party) Preserves user session state across page requests. Essential for maintaining your active session as you browse our website and place orders. Essential Session
cart_session Pizza Luce (First-Party) Stores your cart items and order preferences so that your selections are preserved as you navigate through the ordering process on our website. Essential / Functional Session / 7 days
user_prefs Pizza Luce (First-Party) Remembers your preferences such as your preferred location, language settings, and dietary options to provide a personalized experience on return visits. Functional 1 year
cookie_consent Pizza Luce (First-Party) Stores your cookie consent preferences so that we do not repeatedly ask for your consent on subsequent visits to our website. Essential 1 year
__utmz Google Analytics (Legacy) Tracks where the visitor came from, what search engine was used, what link was clicked, what keyword was used, and where in the world the website was accessed from. Analytics 6 months

5. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (except for strictly necessary cookies). You can manage your cookie preferences in several ways:

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can configure your browser to block or delete cookies, or to alert you when cookies are being set. The instructions for managing cookies in the most commonly used browsers are available at the following links:

Please note that if you choose to block cookies through your browser settings, you may not be able to access all or parts of our website, and some features and functionality may be impaired.

5.2 Opt-Out Tools for Third-Party Cookies

You can opt out of specific third-party cookies using the tools provided by those third parties:

Google Analytics Opt-Out

To prevent Google Analytics from collecting and using your data, you can install the Google Analytics Opt-Out Browser Add-On, available at:

https://tools.google.com/dlpage/gaoptout

Additionally, you can manage Google's advertising preferences through:

https://adssettings.google.com

Meta (Facebook) Opt-Out

To opt out of Facebook's interest-based advertising, you can adjust your Facebook advertising settings by visiting:

https://www.facebook.com/settings/?tab=ads

Digital Advertising Alliance (DAA) Opt-Out

You can opt out of interest-based advertising from participating companies through the Digital Advertising Alliance's opt-out tool:

https://optout.aboutads.info/

Network Advertising Initiative (NAI) Opt-Out

You can also use the Network Advertising Initiative's opt-out tool:

https://optout.networkadvertising.org/

6. Impact of Disabling Cookies

While you have the right to manage and disable cookies, it is important to understand that doing so may impact your experience on our website. The following outlines the potential effects of disabling different categories of cookies:

Cookie Type Impact of Disabling
Essential Cookies The website may not function properly. You may not be able to place online orders, log in to your account, or access secure areas of the website. Core functionality will be severely impaired.
Analytics Cookies We will not be able to collect data about how you use our website, which means we may not be able to identify and fix performance issues or improve the user experience. Your browsing experience will not be directly affected.
Functional Cookies The website will not remember your preferences, such as your preferred location, language, or dietary options. You will need to re-enter your preferences each time you visit our website.
Advertising Cookies You will still see advertisements, but they may be less relevant to your interests. Disabling these cookies does not mean you will see fewer ads — you will simply see more generic, untargeted advertisements.

7. Your Privacy Rights Under U.S. Law

Depending on your state of residence, you may have certain rights regarding your personal information collected through cookies. In particular, residents of California have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • Right to Know: You have the right to know what personal information we collect, use, disclose, and sell about you, including information collected through cookies.
  • Right to Delete: You have the right to request the deletion of personal information we have collected about you, subject to certain exceptions.
  • Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information with third parties for cross-context behavioral advertising purposes.
  • Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
  • Right to Limit Use of Sensitive Personal Information: You have the right to limit our use of sensitive personal information to certain purposes permitted by law.
  • Right to Non-Discrimination: You have the right not to be discriminated against for exercising your privacy rights.

To exercise any of these rights, please contact us using the contact information provided in Section 9 of this policy. We will respond to verifiable consumer requests within the timeframes required by applicable law.

Under the FTC Act, we are also committed to fair and transparent practices regarding consumer data collection and use. We do not engage in deceptive practices related to cookie-based data collection.

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, the cookies we use, applicable laws, or for other operational, legal, or regulatory reasons. When we make significant changes to this policy, we will notify you by updating the "Last Updated" date at the top of this page and, where appropriate, by providing additional notice such as a banner notification on our website.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies. Your continued use of lucespizza.digital after any changes to this Cookie Policy constitutes your acceptance of the updated terms.

9. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us using the information below:

Pizza Luce

We are committed to addressing your concerns and will make every effort to respond to your inquiries in a timely and helpful manner. If you are a California resident and wish to exercise your rights under the CCPA/CPRA, please indicate this in your inquiry so that we can ensure we respond appropriately and within the required timeframes.