Privacy Policy

Welcome to Pizza Luce. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website lucespizza.digital, place orders, or otherwise interact with our services. Please read this policy carefully. By accessing or using our website, you agree to the terms described herein. If you do not agree, please discontinue use of our website immediately.

Pizza Luce is committed to protecting your privacy and ensuring that your personal information is handled responsibly, transparently, and in accordance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other relevant consumer protection regulations.

1. About Us

Pizza Luce operates the website located at lucespizza.digital and provides food ordering, delivery, and related services to customers across the United States. For all privacy-related matters, you may contact us using the information provided below:

2. Scope of This Privacy Policy

This Privacy Policy applies to all individuals who:

• Visit or browse our website at lucespizza.digital;
• Place food orders through our online platform;
• Create an account or register with our service;
• Subscribe to our newsletters, promotions, or loyalty programs;
• Contact us through any communication channel, including email, phone, or online forms;
• Interact with our social media pages or digital advertising.

This policy does not apply to third-party websites, applications, or services that may be linked from our website. We encourage you to review the privacy policies of any third-party platforms you visit.

3. Information We Collect

We collect various types of information to provide and improve our services. The categories of personal information we may collect include:

3.1 Personal Identification Information

When you create an account, place an order, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Billing and delivery address
• Date of birth (where required for age verification or promotional purposes)
• Username and password (for account holders)

3.2 Payment and Transaction Information

To process your food orders and payments, we collect:

• Credit or debit card details (processed securely through third-party payment processors)
• Order history and transaction records
• Billing address and payment confirmation data

Note: Pizza Luce does not store complete credit card numbers on our servers. All payment processing is handled by PCI-DSS compliant third-party payment processors.

3.3 Usage and Behavioral Data

When you browse our website, we may automatically collect:

• Pages visited and time spent on each page
• Clickstream data and navigation paths
• Search queries entered on our website
• Items added to your cart or wishlist
• Referral URLs (the website that directed you to us)
• Session duration and frequency of visits

3.4 Device and Technical Information

We automatically collect certain technical information from your device when you access our website:

• IP address
• Browser type and version
• Operating system and device type (desktop, mobile, tablet)
• Screen resolution
• Time zone settings
• Unique device identifiers
• Mobile network information (where applicable)

3.5 Location Data

With your consent, we may collect:

• Precise geolocation data (to facilitate delivery services)
• Approximate location data derived from your IP address
• Delivery address information you provide during checkout

3.6 Communications and Preferences

When you contact us or interact with our platform, we may collect:

• Content of emails, messages, or inquiries you send us
• Customer service records and communications
• Marketing preferences and communication opt-ins/opt-outs
• Feedback, reviews, and survey responses

3.7 Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your interaction with our website. For more information, please refer to Section 9 (Cookie Usage) of this policy.

4. How We Use Your Information

Pizza Luce uses the personal information we collect for the following purposes:

4.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders
• Managing your account and providing customer support
• Coordinating delivery services and communicating order status
• Verifying your identity and preventing fraudulent transactions
• Processing payments and issuing receipts or refunds

4.2 Website Improvement and Analytics

• Analyzing usage patterns to improve our website functionality and user experience
• Conducting internal research and development
• Monitoring website performance and resolving technical issues
• Understanding customer preferences to improve our menu and services
• Generating aggregate, anonymized statistical reports

4.3 Marketing and Promotional Communications

• Sending you promotional emails, newsletters, and special offers (with your consent where required)
• Delivering personalized advertisements based on your preferences and browsing behavior
• Notifying you about new menu items, seasonal promotions, and loyalty rewards
• Running retargeting campaigns through third-party advertising platforms

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any promotional email or by contacting us at [email protected].

4.4 Legal and Compliance Purposes

• Complying with applicable federal and state laws and regulations
• Responding to lawful requests from law enforcement or government authorities
• Enforcing our Terms of Service and other applicable agreements
• Protecting the rights, property, and safety of Pizza Luce, our customers, and the public
• Resolving disputes and preventing fraudulent or harmful activities

4.5 Business Operations

• Maintaining records for accounting and tax purposes
• Evaluating potential business transactions such as mergers, acquisitions, or asset sales
• Training our staff and improving our internal processes

5. Legal Basis for Processing Personal Information

Under applicable U.S. privacy laws, including the CCPA/CPRA, we process your personal information on the following lawful bases:

• Contract Performance: Processing necessary to fulfill your food orders and deliver our services.
• Legitimate Business Interests: Improving our services, preventing fraud, and conducting analytics, where such interests do not override your privacy rights.
• Legal Obligation: Compliance with applicable laws, court orders, and regulatory requirements.
• Consent: Marketing communications and certain cookie usage, where you have provided explicit consent. You may withdraw consent at any time.

6. Sharing Your Information with Third Parties

Pizza Luce does not sell your personal information to third parties for monetary compensation. However, we may share your information in the following circumstances:

6.1 Service Providers and Business Partners

We share personal information with trusted third-party service providers who assist us in operating our business, including:

• Payment Processors: To securely process your transactions (e.g., Stripe, Square, or similar PCI-DSS compliant providers)
• Delivery Partners: Third-party delivery services that fulfill your food orders
• Cloud Hosting Providers: To store and manage our website and data infrastructure
• Analytics Providers: Such as Google Analytics, to understand website traffic and user behavior
• Email Marketing Platforms: To send promotional communications on our behalf
• Customer Support Tools: To manage customer inquiries and support tickets

All service providers are required to handle your personal information in accordance with applicable privacy laws and our data processing agreements. They are prohibited from using your data for their own independent marketing purposes.

6.2 Legal Requirements and Law Enforcement

We may disclose your personal information if required to do so by law or in response to valid legal processes, including:

• Court orders, subpoenas, or legal proceedings
• Requests from law enforcement agencies or government authorities
• Regulatory compliance requirements under federal or state law
• Situations where disclosure is necessary to protect public safety or prevent harm

6.3 Business Transfers

In the event of a merger, acquisition, reorganization, asset sale, or bankruptcy, your personal information may be transferred to a successor entity. We will notify you of any such transfer through prominent notice on our website or via email prior to the transfer taking effect.

6.4 Advertising and Analytics Partners

We may share certain information with advertising networks and analytics providers for the purpose of delivering targeted advertisements and measuring campaign effectiveness. Under the CCPA/CPRA, sharing data with advertising partners for cross-context behavioral advertising may be considered a "sale" or "sharing" of personal information. California residents have the right to opt out of such activities. Please see Section 8 (Your Privacy Rights) for more details.

6.5 With Your Consent

We may share your personal information with other third parties when you explicitly consent to such sharing, such as when you participate in co-branded promotions or refer-a-friend programs.

7. Data Security

Pizza Luce takes the security of your personal information seriously and implements a range of technical, administrative, and physical safeguards designed to protect your data against unauthorized access, alteration, disclosure, or destruction.

7.1 Security Measures We Employ

• Encryption: We use SSL/TLS encryption to secure data transmitted between your browser and our website. All sensitive data, including payment information, is encrypted during transmission.
• Access Controls: Access to personal information is restricted to authorized personnel on a need-to-know basis. Employees are trained on data privacy and security practices.
• Secure Payment Processing: Payment card data is processed through PCI-DSS compliant third-party processors. We do not store complete card numbers on our systems.
• Firewalls and Intrusion Detection: We maintain firewalls and security monitoring systems to detect and prevent unauthorized access to our infrastructure.
• Regular Security Audits: We conduct periodic security assessments and vulnerability testing to identify and address potential risks.
• Data Minimization: We collect only the minimum personal information necessary to provide our services.

7.2 Limitations

While we strive to implement industry-standard security measures, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your personal information. In the event of a data breach that affects your rights and interests, we will notify you in accordance with applicable state data breach notification laws, including those applicable under U.S. federal guidelines and relevant state statutes.

8. Your Privacy Rights

Depending on your state of residence, you may have specific rights regarding your personal information. We are committed to honoring these rights in accordance with applicable law.

8.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights:

• Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the purposes for which it is used, and the categories of third parties with whom it is shared.
• Right to Delete: You have the right to request that we delete your personal information, subject to certain exceptions permitted by law (e.g., where the information is needed to complete a transaction or comply with a legal obligation).
• Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.
• Right to Opt Out of Sale/Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. To exercise this right, please contact us at [email protected] or use the "Do Not Sell or Share My Personal Information" link on our website.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of sensitive personal information to purposes necessary for providing our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. This means we will not deny you goods or services, charge you different prices, or provide a lower quality of service as a result of exercising your privacy rights.

8.2 General Privacy Rights (All U.S. Users)

Regardless of your state of residence, we provide the following rights to all users:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we update or correct inaccurate information in your account.
• Deletion: You may request deletion of your account and associated personal information.
• Data Portability: Where technically feasible, you may request that your personal information be provided to you in a structured, commonly used, machine-readable format.
• Opt Out of Marketing: You may unsubscribe from marketing communications at any time without affecting your ability to use our services.

8.3 How to Submit a Privacy Request

To exercise any of the rights described above, please submit a verifiable consumer request by:

• Emailing us at: [email protected]
• Visiting our website at: lucespizza.digital

We will verify your identity before processing your request to protect against unauthorized access. We will respond to your request within 45 days of receipt, with the possibility of a 45-day extension where reasonably necessary, as permitted by applicable law.

Authorized agents may submit requests on behalf of California residents with proper written authorization and verification of the agent's identity.

9. Cookie Usage

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertisements.

9.1 Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly. These cannot be disabled without affecting website functionality (e.g., shopping cart cookies, session authentication).
• Analytics Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously (e.g., Google Analytics).
• Preference Cookies: Remember your settings and preferences, such as language selection and delivery address.
• Marketing Cookies: Used to deliver targeted advertisements and track the effectiveness of our marketing campaigns across third-party platforms.

9.2 Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling certain cookies may affect the functionality of our website and your ability to place orders. For a full description of the cookies we use and how to manage them, please refer to our Cookie Policy available on our website.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

When personal information is no longer required, we will securely delete, anonymize, or destroy it in accordance with our data retention procedures.

11. Children's Privacy

Pizza Luce does not direct its services to children, and we do not knowingly collect, use, or disclose personal information from individuals under 18 years of age. Our website is not designed or intended for use by minors.

If we discover that we have inadvertently collected personal information from a child under 18, we will promptly take steps to delete that information from our records. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us immediately at [email protected].

We comply with the Children's Online Privacy Protection Act (COPPA) and applicable state laws regarding the collection of personal information from minors.

12. International Data Transfers

Pizza Luce is based in the United States, and our website is primarily intended for customers located within the United States. All personal information we collect is stored and processed on servers located within the United States.

If you are accessing our website from outside the United States, please be aware that your personal information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence. By using our website, you consent to the transfer of your personal information to the United States and acknowledge that such transfer is subject to U.S. privacy laws.

We take appropriate steps to ensure that any international transfers of personal information are conducted in compliance with applicable law and that adequate protections are in place to safeguard your information.

13. Third-Party Links and Services

Our website may contain links to third-party websites, applications, or services, including social media platforms, delivery aggregators, and payment gateways. These third-party services operate independently of Pizza Luce and have their own privacy policies.

We are not responsible for the privacy practices, content, or security of any third-party websites or services. We encourage you to review the privacy policies of any third-party platforms you visit or use in connection with our services. Clicking on a third-party link does not constitute an endorsement by Pizza Luce.

14. Do Not Track Signals

Some web browsers may transmit "Do Not Track" (DNT) signals to websites. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently alter its data collection or usage practices in response to DNT signals. We will continue to monitor developments in this area and update our practices accordingly.

California residents may also exercise their right to opt out of the sharing of personal information for cross-context behavioral advertising by contacting us directly, as described in Section 8 above.

15. Changes to This Privacy Policy

We reserve the right to update, modify, or revise this Privacy Policy at any time to reflect changes in our business practices, legal requirements, or the services we offer. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy;
• Post a prominent notice on our website homepage;
• Send an email notification to registered users where required by law.

Your continued use of our website after the effective date of any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

16. Filing Complaints with Data Protection Authorities

If you believe that Pizza Luce has not adequately addressed your privacy concerns or has violated your rights under applicable law, you have the right to file a complaint with the appropriate regulatory authority.

16.1 Federal Trade Commission (FTC)

The Federal Trade Commission (FTC) enforces consumer protection laws, including those related to unfair or deceptive privacy practices, under the FTC Act (15 U.S.C. § 45). You may file a complaint with the FTC at:

• Website: www.ftc.gov/complaint
• Phone: 1-877-382-4357
• Address: Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, D.C. 20580

16.2 California Privacy Protection Agency (CPPA)

California residents may file complaints with the California Privacy Protection Agency (CPPA), which enforces the CCPA/CPRA:

• Website: cppa.ca.gov
• Email: [email protected]

16.3 State Attorney General Offices

Residents of other states may file complaints with their respective state Attorney General's office regarding violations of applicable state consumer protection or privacy laws. We encourage you to contact your state's AG office for guidance on how to submit a complaint.

Before filing a formal complaint with any regulatory authority, we encourage you to contact us directly so we can attempt to resolve your concern promptly and amicably.

17. Contact Us for Privacy Inquiries

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please do not hesitate to reach out to us. We are committed to responding to all privacy inquiries in a timely and respectful manner.

We will make every effort to respond to your privacy inquiry within 30 days of receipt. For verifiable consumer requests under the CCPA/CPRA, we will respond within 45 days as required by law.